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sustainability Archives | Open

Fifty shades of green

By | Sustainability, Swissness | No Comments

OPEN GREEN

Sustainability is big business. Today people and companies are willing to pay more for products and services committed to minimizing their environmental impact. But when choosing a supplier for your own brand’s promotional efforts, how do you know if your favourite brand or trusted supplier is truly green – or just greenwashing?

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Even more is possible!

By | Design and communication, Sustainability, Writing | No Comments

OPEN SUSTAINABILITY

Three iconic DS models manufactured fully from recycled material, equipped with the completely new lead free and environmentally-friendly refills: The DS Regeneration Pens stand for an innovative, all-encompassing sustainability concept that comprises the production of the casing and the composition of the refill. Manfred Dreher, Managing Director of Prodir Deutschland, talks about the sustainability of writing instruments that not only write but communicate as well.

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Milk cans for the global village

By | Sustainability | No Comments

OPEN BOX

It was the humble milk can that helped me understand the principle of globalization at an early age, at least unwittingly. As the milk – so important for my growth – was produced a couple of kilometers from our house, I had to cycle to a farm every evening with a metal milk can to fetch some still-warm milk in time for dinner. This was a rather irksome task that eventually made me insist, at age eight, that our front garden should be transformed into a pasture for a dairy cow. A pleasant model – though barely economically viable, as my father explained.

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Icon with shoulder straps and legs of its own

By | Design and communication, Sustainability | No Comments

OPEN BAG

Ikea’s blue shopping bag may have become a fashion accessory overnight, but it’s been working its way up to fame for a couple of decades. It was conceived in 1996, when Ikea had a less than glamorous problem. Smaller things than flat-pack items were being added to the product range, but customers weren’t finding it easy to cart them around the gigantic stores. The blue bag was the solution – though it wasn’t one the furniture empire could keep within the confines of its premises. No matter how they tried, they could never quite stop customers from taking the bag home with them.

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Dances with wolves

By | Sustainability | No Comments

OPEN ADVENTURE

Alessandra Monti is fascinated by wolves – their intelligence, their complex social structure, their unbounded power. A few years ago, she felt the desire to experience first-hand what it used to be like for humans and wolves to respectfully co-exist. Read More

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