Don’t yet think about the printing with which you will be leaving your mark on your writing instrument. And forget for the moment that you can of course choose a special colour for the casing. Because even if you were to ignore all of these personalisation options, 1,319,648 different configurations are possible for the DS9. Now that’s a lot. And each one tells its story differently. The choice is yours.
While developing the concept for the new QS00, we took some time to carefully consider the road ahead for product design in general. We then reflected on how we could integrate this roadmap into our products in harmony with our idea of what makes a good writing instrument.