While developing the concept for the new QS00, we took some time to carefully consider the road ahead for product design in general. We then reflected on how we could integrate this roadmap into our products in harmony with our idea of what makes a good writing instrument.
The first thing we notice with a brand is its colour. In a matter of seconds, a statement is made without a word having been said. And the colour remains in the mind. That’s what makes brand colours so important. A conversation with Swiss marketing expert Eckhard Sohns.
Any honest and respectable product must above all keep its promises. A promotional pen is both a writing instrument and a means of communication: as such it must write well and communicate your brand values effectively.
We love things that are fine and attractive, and especially writing instruments. Ballpoint pens which are so good that they become a part of people’s everyday lives. At home, in the office and on the go. Pens which become a constant companion and that would be sorely missed if they were no longer there.
A writing instrument is used to write. That’s a clear fact, more or less. But writing instruments can also be felt. Our fingertips let us immediately know if they like what they are currently touching: that good sensation comes from feeling. Which is why the unique 3D surfaces of the new QS01 and QS20 models are now also available in velvety Soft Touch.