In the past, a brand was simply a permanent mark which was burned onto the leg of a cow so that it was clear to all which cowherd it belonged to. Today, the situation is similar. But not more – only similar.
At the time of their market launch they were a minor sensation: For many years, over fifty percent of all promotional writing instruments had “frosted” surfaces. The designer of these “frosted” surfaces has now also created the new QS models from Prodir.
The longing to not only experience flowers on a touchpad, but to touch them with your fingertips in a garden is growing. Because an increasing number of experiences in our lives are being transferred to areas where sensory perceptions are limited, moments that appeal to all the senses are becoming more and more important.
It’s a subtle but significant change for Apple’s corporate identity. With the release of the new operating system iOS9, which occurred a few days back, the American company abandons the classic Helvetica Neue to switch to a new font called San Francisco and created specifically to become the new typeface for Apple’s devices.
When Beyoncé wrote the song Put a Ring on it to prompt her boyfriend to finally make things official, she was following in a rich tradition: Rings are the ultimate symbol for permanent and serious relationships. They were even worn by consecrated virgins in the 7th century, even if at the time their partner was a different one and the ceremony was silent and only involved a small gathering.