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communication Archives | Open

Design your DNA Pen!

By | Design and communication, Writing | No Comments

OPEN NEWS

How many are you? However rare you are amongst your 7.4 billion fellow humans, your own individuality isn’t singular, fixed and immutable. You simply have too much imagination, intelligence and feeling to be one and the same person all the time. There’s diversity in your DNA. And at Prodir we want to help you make it flourish.

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The chair isn’t so much the problem as the sitting

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OPEN RELATIONSHIP

Our story begins with a love letter in 1941. An aspiring architect wrote to a painter who he had met for the first time not long previous at the Cranbrook Academy of Art in Michigan: “I am 34 (almost) years old, single (again) and broke – I love you very much and would like to marry you very very soon”. The young man is Charles Eames and the painter is Ray Kaiser. A few months later, the couple was promptly married and together they headed for California.

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All blue tits are connected – at least somehow

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OPEN MEMORY

A couple of apes are sitting on a lonely hilltop somewhere, let’s say Africa, and together they learn a new skill. Before long, this new ability will have spread in waves across the entire planet. The acquired knowledge then pervades the entire species, becoming part of the collective memory of all apes in the process. British biologist Rupert Sheldrake is convinced that all animals of the same species worldwide can draw on a vast library of once acquired practical knowledge. What a wonderful thought. Read More

Icon with shoulder straps and legs of its own

By | Design and communication, Sustainability | No Comments

OPEN BAG

Ikea’s blue shopping bag may have become a fashion accessory overnight, but it’s been working its way up to fame for a couple of decades. It was conceived in 1996, when Ikea had a less than glamorous problem. Smaller things than flat-pack items were being added to the product range, but customers weren’t finding it easy to cart them around the gigantic stores. The blue bag was the solution – though it wasn’t one the furniture empire could keep within the confines of its premises. No matter how they tried, they could never quite stop customers from taking the bag home with them.

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An eye for an ear

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OPEN EYES

In writing, I have found a vessel for wisdom,” cried Thoth, the Egyptian God with the head of an ibis, mythological father of the written word and patron of science, as he announced his creation to King Thamos. Yet the King was not impressed: By relying on the written word, people will neglect their memory, he contended, declaring writing inferior to speech. Nevertheless, the written word prevailed and, as it has grown in complexity, so too have the tools used to write it. Read More

New QS30. A talk with Christoph Schnug, the designer behind Prodir’s new working tool.

By | Design and communication | No Comments
OPEN LINK

Christoph Schnug is a product and graphic designer, owner of Studio C. He has created the concept of our innovative range of QS Peak and Pattern pens and designed most of our DS models. The new QS30 also comes from his drawing board. His designs rank among the most successful in the industry and his work has been awarded with numerous international prizes. Read More

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