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brand ambassadors Archives | Open

Icon with shoulder straps and legs of its own

By | Design and communication, Sustainability | No Comments

OPEN BAG

Ikea’s blue shopping bag may have become a fashion accessory overnight, but it’s been working its way up to fame for a couple of decades. It was conceived in 1996, when Ikea had a less than glamorous problem. Smaller things than flat-pack items were being added to the product range, but customers weren’t finding it easy to cart them around the gigantic stores. The blue bag was the solution – though it wasn’t one the furniture empire could keep within the confines of its premises. No matter how they tried, they could never quite stop customers from taking the bag home with them.

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Surfaces are anything, just not superficial

By | Design and communication | No Comments
OPEN TOUCH

While developing the concept for the new QS00, we took some time to carefully consider the road ahead for product design in general. We then reflected on how we could integrate this roadmap into our products in harmony with our idea of what makes a good writing instrument. Read More

Personalisation 2.0

By | Design and communication | 2 Comments
OPEN LIMITS

The new QS00 represents a small revolution in the world of haptic promotion. It turns the writing instrument into a realm of options which is only predefined in its basic form. You determine the rest. Read More

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