Sustainability is big business. Today people and companies are willing to pay more for products and services committed to minimizing their environmental impact. But when choosing a supplier for your own brand’s promotional efforts, how do you know if your favourite brand or trusted supplier is truly green – or just greenwashing?Read More
Three iconic DS models manufactured fully from recycled material, equipped with the completely new lead free and environmentally-friendly refills: The DS Regeneration Pens stand for an innovative, all-encompassing sustainability concept that comprises the production of the casing and the composition of the refill. Manfred Dreher, Managing Director of Prodir Deutschland, talks about the sustainability of writing instruments that not only write but communicate as well.Read More
It’s just before dawn when the men roll out from under their covers and start groping around in the semi-darkness of the beach for their sticks. For these shepherds from San Giovanni a Piro, a town at the extreme end of Campania, in Italy, this is the day of the sheep shearing, and it begins with a dip in the sea. For the sheep.Read More
It was the humble milk can that helped me understand the principle of globalization at an early age, at least unwittingly. As the milk – so important for my growth – was produced a couple of kilometers from our house, I had to cycle to a farm every evening with
Ikea’s blue shopping bag may have become a fashion accessory overnight, but it’s been working its way up to fame for a couple of decades. It was conceived in 1996, when Ikea had a less than glamorous problem. Smaller things than flat-pack items were being added to the product range, but customers weren’t finding it easy to cart them around the gigantic stores. The blue bag was the solution – though it wasn’t one the furniture empire could keep within the confines of its premises. No matter how they tried, they could never quite stop customers from taking the bag home with them.
Patagonia is a promise. The name alone conjures up images of wild natural landscapes at the end of the earth like no other. In keeping with this name and the promises it entails, it should come as little surprise that the company Patagonia does things slightly differently to everyone else. This is the story of an attempt to stay true to one’s self. Read More