Ikea’s blue shopping bag may have become a fashion accessory overnight, but it’s been working its way up to fame for a couple of decades. It was conceived in 1996, when Ikea had a less than glamorous problem. Smaller things than flat-pack items were being added to the product range, but customers weren’t finding it easy to cart them around the gigantic stores. The blue bag was the solution – though it wasn’t one the furniture empire could keep within the confines of its premises. No matter how they tried, they could never quite stop customers from taking the bag home with them.
Patagonia is a promise. The name alone conjures up images of wild natural landscapes at the end of the earth like no other. In keeping with this name and the promises it entails, it should come as little surprise that the company Patagonia does things slightly differently to everyone else. This is the story of an attempt to stay true to one’s self. Read More
June 1st 2016 will go down as an historic day for Switzerland and beyond. The eyes of the world were fixed on our little country as it opened the longest railway tunnel in existence today. Read More
22 May is the International Museum Day. The aim of this beautiful initiative is to raise awareness of the fact that “Museums are an important means of cultural exchange, enrichment of cultures and development of mutual understanding, cooperation and peace among peoples”. Read More
Longevity is the key. It substantially improves the acceptance and effectiveness of a branded ballpoint. It ensures that it remains in use, goes from hand to hand among users multiple times and sometimes ends up in collections. Manfred Dreher, Managing Director of the German Prodir branch office, on the sustainability of pens which not only write but also communicate.