Young women do it, Kim Kardashian is the queen of it, the Pope and Obama are experts, and even an ape has been seen doing it – stretching out an arm and smiling into a phone. Nowadays selfies are like an armada of tiny messages in a bottle cast out into the vast virtual ocean, each one calling out: Hello! Look where I am! For real! Isn’t it great?!
Milan Design Week is over – a time of really exciting days and long nights! We learned a lot about the absolute newest design trends – but the most important news: Prodir is now available in retail outlets.
With our first Me, Myself and I collection, our writing instruments are also available in retail outlets, online and offline. So that everyone can now find the Prodir pen that suits them best. As individual and personal as a ballpoint pen can possibly be.
While developing the concept for the new QS00, we took some time to carefully consider the road ahead for product design in general. We then reflected on how we could integrate this roadmap into our products in harmony with our idea of what makes a good writing instrument.
There was a time when markets were wonderful places – cauldrons of haggling and laughter, where butchers, bakers, cooks and tailors plied their trades side by side. They were places teeming with life, tangible and real.