Patagonia is a promise. The name alone conjures up images of wild natural landscapes at the end of the earth like no other. In keeping with this name and the promises it entails, it should come as little surprise that the company Patagonia does things slightly differently to everyone else. This is the story of an attempt to stay true to one’s self.
Although making sweeping statements, or being full of “hot air” as we say, isn’t perhaps very Swiss, we often have the feeling that the rest of the world only recognises the air pockets in our most famous dairy export and is happy to refer to just about every cheese with holes as Emmentaler.
Procrastinators are creative heads. It’s official. And not only because we can be pretty imaginative when it comes to putting something off that definitely needs doing. We also allow our thoughts to work in peace in the hope that they will report back with something original and fresh.
Don’t yet think about the printing with which you will be leaving your mark on your writing instrument. And forget for the moment that you can of course choose a special colour for the casing. Because even if you were to ignore all of these personalisation options, 1,319,648 different configurations are possible for the DS9. Now that’s a lot. And each one tells its story differently. The choice is yours.