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Andrea Bogoni from Open

How and why Apple moved from Helvetica to the new custom typeface San Francisco

Why Apple moved from Helvetica to the new custom typeface San Francisco

By | Design and communication | No Comments

It’s a subtle but significant change for Apple’s corporate identity. With the release of the new operating system iOS9, which occurred a few days back, the American company abandons the classic Helvetica Neue to switch to a new font called San Francisco and created specifically to become the new typeface for Apple’s devices. Read More

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