Our colour of the year: Purist Blue


What the world needs now is a bit more calm. And you can get it starting today with Purist Blue, the new Prodir colour of the year.

At Prodir, mixing colour is part of our core business. We do it every day to fulfill our customers’ wishes, to perfectly replicate that logo colour, or complement that colourful new campaign, or invent a colour to express what your brand aspires to.

But this year we applied all that acquired colouring experience to go one further and create our Prodir 2020 colour of the year.

Purist Blue is a gentle blue, full of mildness and bright spirits. And it’s low-key enough to work as a nearly universal advertising ambassador, like white, black and grey. Could Purist Blue really be the new black? We’d happily bet on that, too.

When the tension is high (as it was everywhere in 2019), it’s best to take a step back, take a big breath, and count to ten. But you won’t have to wait that long if you’re convinced (as we are) that Purist Blue would make the perfect colour backdrop for your brand aspirations this year.

This colour, PMS 5493C, is available for all Prodir models, already starting from 5.000 units.

Embrace the calm, cool spirit of Purist Blue. And start enjoying a bit more low-tension elegance today.

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