While developing the concept for the new QS00, we took some time to carefully consider the road ahead for product design in general. We then reflected on how we could integrate this roadmap into our products in harmony with our idea of what makes a good writing instrument.
The Prodir Blog
Alessandra Monti is fascinated by wolves – their intelligence, their complex social structure, their unbounded power. A few years ago, she felt the desire to experience first-hand what it used to be like for humans and wolves to respectfully co-exist.
There was a time when markets were wonderful places – cauldrons of haggling and laughter, where butchers, bakers, cooks and tailors plied their trades side by side. They were places teeming with life, tangible and real.
Though stunning above the surface, this river only reveals its true beauty underwater: Number one on the Diviac list of 10 unbelievable freshwater dives – the Verzasca River.
Whenever I’m passing the time at one of those dismal conferences with our secret scribbles, I notice just how important you actually are to me. It’s high time that I write you a couple of lines as I take you for granted far too often.
The first thing we notice with a brand is its colour. In a matter of seconds, a statement is made without a word having been said. And the colour remains in the mind. That’s what makes brand colours so important. A conversation with Swiss marketing expert Eckhard Sohns.
Any honest and respectable product must above all keep its promises. A promotional pen is both a writing instrument and a means of communication: as such it must write well and communicate your brand values effectively.
The birth of the Swiss Confederation, conventionally dating back to a distant 1291, is celebrated in Switzerland every 1 August. This year, the city of Zurich is celebrating the anniversary in a special way, by inaugurating its renovated national museum.