It was the humble milk can that helped me understand the principle of globalization at an early age, at least unwittingly. As the milk – so important for my growth – was produced a couple of kilometers from our house, I had to cycle to a farm every evening with a metal milk can to fetch some still-warm milk in time for dinner. This was a rather irksome task that eventually made me insist, at age eight, that our front garden should be transformed into a pasture for a dairy cow. A pleasant model – though barely economically viable, as my father explained.
A new generation of sustainable, recycled and lead-freewriting instruments, only available through us. Conceived to be the most credible communication tools in the promotional industry for conveying your brand message of sustainability.
A couple of apes are sitting on a lonely hilltop somewhere, let’s say Africa, and together they learn a new skill. Before long, this new ability will have spread in waves across the entire planet. The acquired knowledge then pervades the entire species, becoming part of the collective memory of all apes in the process. British biologist Rupert Sheldrake is convinced that all animals of the same species worldwide can draw on a vast library of once acquired practical knowledge. What a wonderful thought. Read More
We Swiss are a slightly quirky, somewhat withdrawn mountain folk who successfully turned a rocky wilderness with the worldwide highest density of four-thousand-meter peaks into a leading location for business. A rather improbable achievement. So how did we manage it? An attempt at an explanation. Read More
Ikea’s blue shopping bag may have become a fashion accessory overnight, but it’s been working its way up to fame for a couple of decades. It was conceived in 1996, when Ikea had a less than glamorous problem. Smaller things than flat-pack items were being added to the product range, but customers weren’t finding it easy to cart them around the gigantic stores. The blue bag was the solution – though it wasn’t one the furniture empire could keep within the confines of its premises. No matter how they tried, they could never quite stop customers from taking the bag home with them.
In the 1960s, Julia Child succeeded in turning an entire nation on to French onion soup. This is just one reason why the kitchen belonging to this American cookery icon is today housed in the same wing of the National Museum in Washington, like the Apollo 13 rocket. Both were risky, if ultimately successful missions. Read More
The pocket knife has always been very versatile. Although originally only intended to replace the dagger, people quickly noticed that it could be used to cut wood, castrate boars, pluck chickens and sew sacks of potatoes. In Italy it was hung over the marital bed as the “coltello d’amore”, so the groom was under no illusions what to expect if he didn’t take monogamy as seriously as expected. Read More
“In writing, I have found a vessel for wisdom,” cried Thoth, the Egyptian God with the head of an ibis, mythological father of the written word and patron of science, as he announced his creation to King Thamos. Yet the King was not impressed: By relying on the written word, people will neglect their memory, he contended, declaring writing inferior to speech. Nevertheless, the written word prevailed and, as it has grown in complexity, so too have the tools used to write it. Read More
The area was even once voted the Swiss countryside of the year. Which brought with it a bit of notoriety – but only for a short period of time. As always, when it comes to the Valle di Muggio, some might say. Yet, the valley is the undisputed insider tip among Ticino’s mountain valleys, hidden away in Ticino’s southernmost corner, largely intact, very beautiful indeed. And with a very flavour-intensive cheese that is as authentic as the valley itself. Read More
Christoph Schnug is a product and graphic designer, owner of Studio C. He has created the concept of our innovative range of QS Peak and Pattern pens and designed most of our DS models. The new QS30 also comes from his drawing board. His designs rank among the most successful in the industry and his work has been awarded with numerous international prizes. Read More
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