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design Archives | Open

Give someting to feel - Open, the Prodir blog

Give me something to feel!

By | Design and communication | No Comments
OPEN DESIRE

The longing to not only experience flowers on a touchpad, but to touch them with your fingertips in a garden is growing. Because an increasing number of experiences in our lives are being transferred to areas where sensory perceptions are limited, moments that appeal to all the senses are becoming more and more important. 

How and why Apple moved from Helvetica to the new custom typeface San Francisco

Why Apple moved from Helvetica to the new custom typeface San Francisco

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OPEN DESIGN

It’s a subtle but significant change for Apple’s corporate identity. With the release of the new operating system iOS9, which occurred a few days back, the American company abandons the classic Helvetica Neue to switch to a new font called San Francisco and created specifically to become the new typeface for Apple’s devices.