Though stunning above the surface, this river only reveals its true beauty underwater: Number one on the Diviac list of 10 unbelievable freshwater dives – the Verzasca River.
The Prodir Blog
Whenever I’m passing the time at one of those dismal conferences with our secret scribbles, I notice just how important you actually are to me. It’s high time that I write you a couple of lines as I take you for granted far too often.
The first thing we notice with a brand is its colour. In a matter of seconds, a statement is made without a word having been said. And the colour remains in the mind. That’s what makes brand colours so important. A conversation with Swiss marketing expert Eckhard Sohns.
Any honest and respectable product must above all keep its promises. A promotional pen is both a writing instrument and a means of communication: as such it must write well and communicate your brand values effectively.
The birth of the Swiss Confederation, conventionally dating back to a distant 1291, is celebrated in Switzerland every 1 August. This year, the city of Zurich is celebrating the anniversary in a special way, by inaugurating its renovated national museum.
We love things that are fine and attractive, and especially writing instruments. Ballpoint pens which are so good that they become a part of people’s everyday lives. At home, in the office and on the go. Pens which become a constant companion and that would be sorely missed if they were no longer there.
A writing instrument is used to write. That’s a clear fact, more or less. But writing instruments can also be felt. Our fingertips let us immediately know if they like what they are currently touching: that good sensation comes from feeling. Which is why the unique 3D surfaces of the new QS01 and QS20 models are now also available in velvety Soft Touch.
The five finalists of the Campiello Prize, one of the most important awards on the Italian literary scene, have been announced. The works selected by the jury are awarded the title of “Campiello Prize – Selection by the Jury of Literary Experts”.
22 May is the International Museum Day. The aim of this beautiful initiative is to raise awareness of the fact that “Museums are an important means of cultural exchange, enrichment of cultures and development of mutual understanding, cooperation and peace among peoples”.
Besides the Matterhorn, a 740 km long border and a national language, Switzerland and Italy share a long tradition in the field of design that goes back to the 1940’s. This was when “Swiss Style” took off, through a fortuitous artistic exchange that occurred between Zurich and Milan.
In the past, a brand was simply a permanent mark which was burned onto the leg of a cow so that it was clear to all which cowherd it belonged to. Today, the situation is similar. But not more – only similar.