There was a time when markets were wonderful places – cauldrons of haggling and laughter, where butchers, bakers, cooks and tailors plied their trades side by side. They were places teeming with life, tangible and real.
Whenever I’m passing the time at one of those dismal conferences with our secret scribbles, I notice just how important you actually are to me. It’s high time that I write you a couple of lines as I take you for granted far too often.
The first thing we notice with a brand is its colour. In a matter of seconds, a statement is made without a word having been said. And the colour remains in the mind. That’s what makes brand colours so important. A conversation with Swiss marketing expert Eckhard Sohns.