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September 2015

How and why Apple moved from Helvetica to the new custom typeface San Francisco

Why Apple moved from Helvetica to the new custom typeface San Francisco

By | Design and communication | No Comments
OPEN DESIGN

It’s a subtle but significant change for Apple’s corporate identity. With the release of the new operating system iOS9, which occurred a few days back, the American company abandons the classic Helvetica Neue to switch to a new font called San Francisco and created specifically to become the new typeface for Apple’s devices.